Marketing

Marketing Automation Specialist – HubSpot & n8n (B2B SaaS)

Madrid, Spain Hybrid Full-time Mid Level
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About Applivery

Applivery is a leading platform for mobile app distribution and device management. We help companies worldwide deploy, manage, and secure their mobile applications and devices.

Founded with a mission to simplify mobile app deployment, we've grown to serve thousands of customers across the globe. Our team is passionate about building products that make developers' lives easier.

About the Role

You will be responsible for designing, implementing, optimising and scaling the marketing automation infrastructure that drives lead generation, lead nurturing, acquisition and lifecycle marketing. You’ll work cross-functionally with marketing, sales, product and data teams to ensure that our automation workflows align with our GTM strategy and support our growth objectives. You will have hands-on ownership of the HubSpot platform and the orchestration of automation via n8n, ensuring smooth data flows, campaign execution, reporting and continuous improvement.

What You Will Do

Own and administer the HubSpot Marketing Hub (and related hubs) including workflows, lead scoring, segmentation, email campaigns, landing pages, forms, lifecycle stages.

  • Design and build end-to-end automation workflows using n8n to integrate HubSpot with other systems (CRM, product analytics, billing, device management, vendor tools).

  • Map out and optimise the end-to‐end B2B buyer journey: from anonymous website visitor → MQL → SQL → customer onboarding → upsell & retention.

  • Develop and apply lead scoring models, segmentation strategies, nurture streams, re-engagement workflows. (Again, consistent with Marketing Automation Specialist best practices)

  • Collaborate with content, creative and demand-gen teams to build campaign assets (emails, landing pages, CTAs) and ensure they are set up for automation, monitoring and optimisation.

  • Perform data management and hygiene in HubSpot and integrated systems: ensure accurate data flows, property usage, tags, lists, deduplication and segmentation.

  • Monitor, analyse and report on key marketing automation KPIs (MQL → SQL conversion, lead response time, email open/click rates, campaign ROI) and provide recommendations for improvement. (Reporting/analytics responsibilities)

  • Stay up to date on best practices in marketing automation, B2B lead nurturing, RevOps/martech integration, and iterate on the stack accordingly.

  • Train/enable marketing and sales team members on automation workflows, lead hand-off processes, and ensure cross-team alignment

What You Will Need

  • 3-5+ years of experience in marketing automation in a B2B SaaS context, preferably with HubSpot as a primary platform.

  • Strong hands-on experience with HubSpot Marketing Hub: setting up workflows, segmentation, lead scoring, email campaigns, landing pages, and reporting.

  • Proven experience building integrations and automation outside of standard UI—preferably experience with n8n, Make, Zapier or similar workflow orchestration tools.

  • Solid understanding of B2B marketing funnels, lead lifecycle (from acquisition to retention), inbound marketing, lead nurturing, and how automation drives growth.

  • Excellent analytical skills: ability to interpret data, derive insights, optimise workflows based on performance metrics.

  • Technical aptitude—comfortable with APIs, webhooks, data flows, CRM integrations and martech stack components.

  • Excellent written and verbal English. Spanish (Spain) proficiency is a plus since you’re based in Madrid.

  • Strong collaboration skills—works cross-functionally, aligns with sales, product, content, and data teams.

  • HubSpot certifications (Inbound Marketing, Marketing Software) are preferred.

Nice to Have

  • Experience in device management / endpoint management / SaaS product marketing.

  • Familiarity with RevOps concepts and Sales Hub/Service Hub modules in HubSpot.

  • Experience with ABM (Account-Based Marketing) workflows and integrations.

  • Basic knowledge of HTML/CSS for email template edits.

  • Spanish/English multilingual skills mandatory.

Why Join Applivery?

At Applivery, you'll work with a talented team of individuals who are passionate about technology and innovation. We offer a collaborative environment where your ideas matter and your contributions make a real impact.

We believe in work-life balance, continuous learning, and creating an inclusive workplace where everyone can thrive.

Why You'll Love Working Here

Perks & Benefits

We believe in creating an environment where you can do your best work while maintaining a healthy work-life balance.

Remote Friendly

Work from wherever you do your best. We support flexible, remote-first collaboration while staying closely connected as a team.

Gym Support

We help you stay active and healthy with financial support for your gym or sports activities. Gym support starting from month 6.

People-First Culture

We put people before processes. You’ll find a respectful, inclusive, and supportive environment where every voice matters.

Office Snacks & Drinks

Fresh fruit, quality coffee, and snacks are always available at the office to keep your energy up throughout the day.

Subsidized Health Insurance

Your wellbeing matters. We offer subsidized health insurance so you can take care of yourself and your family with peace of mind. Gym support starting from month 6

Teammate Recognition Rewards

Great work deserves recognition. Our teammates regularly celebrate each other’s achievements with meaningful rewards and appreciation.