Head of Paid Media

We build the app distribution & Unified Endpoint Management (UEM) infrastructure that modern companies rely on to control, secure, and deploy their digital ecosystems.

We are a lean, product-driven team. We don’t believe in bloated hierarchies or corporate bureaucracy; we thrive on high autonomy, velocity, and pride of execution.

Despite our size, we play in the big leagues. We compete directly against legacy giants like Microsoft and IBM—and we are recognized alongside them in the Gartner® Magic Quadrant™.

Our software is industry-agnostic, trusted globally by market leaders across every sector—from automotive and finance to gaming and retail—including BMW, Starbucks, Supercell, and BNP Paribas.

If you want to do the best work of your career, move fast, and help us scale a product that shapes and secures how thousands of people work globally, you’re in the right place.

We are looking for a high-agency, deeply technical Paid Media Lead to own and execute our global acquisition engine.

This is a 100% Individual Contributor (IC) role. There are no agencies to manage, no direct reports to delegate to, and no layers of corporate bureaucracy. You will directly own our €6M paid media budget end-to-end—from strategy and capital allocation to writing copy, setting up tracking, and hitting the launch button.

If you are a multi-channel B2B marketer who thrives on pure execution, technical autonomy, and measurable business impact, we want you on the team.

• Own the engine: Run, optimize, and scale Applivery's paid media campaigns across LinkedIn, Google Ads, G2, and Gartner Digital Markets (Capterra). You aren't just a Google Ads specialist; you build cohesive, multi-channel B2B engines.

• Deploy capital efficiently: Direct our €6M budget, fine-tuning bidding strategies and media mix to maximize ROI, lower CPL, and accelerate high-quality pipeline growth.

• Optimize conversions (CRO): Design and run continuous A/B tests on landing pages, user flows, and ad creatives. You’ll relentlessly optimize for our Ideal Customer Profile (ICP).

• Fix the plumbing: Build your own attribution models, performance dashboards, and tracking systems (GA4, UTMs). You trust data, and you make sure it’s accurate.

• Own the full funnel: Align campaigns from awareness to conversion (TOFU → MOFU → BOFU), ensuring every euro spent drives revenue, not just vanity metrics.

• Collaborate directly: Work alongside internal product marketing, design, and growth operations to spin up high-converting landing pages and cohesive messaging.

• SaaS Native: 3+ years of hands-on experience scaling paid media specifically for B2B SaaS companies. You speak the language of CPL, MQLs, LTV, and payback periods.

• The €6M Track Record: Proven experience managing and scaling large-scale budgets efficiently. You know how to scale spend without letting efficiency tank.

• Pure Execution Force: You are completely self-reliant. You don't need an external agency or an internal team to deliver results. You build, ship, and iterate yourself.

• B2B Multi-channel Mastery: Deep, practical expertise with LinkedIn Ads Manager, Google Ads, G2/Capterra, and GA4.

• Product Mindset: You understand that great ads fail without great landing pages. You have strong opinions on design, clear copywriting, and user experience.

• Location: You are based in Madrid.

• Hands-on experience with Account-Based Marketing (ABM) platforms.

• Deep knowledge of marketing automation (HubSpot, Pipedrive) and SaaS-specific attribution tools.

• Experience utilizing AI-driven optimization strategies to speed up your execution.

At Applivery, you'll work with a talented team of individuals who are passionate about technology and innovation. We offer a collaborative environment where your ideas matter and your contributions make a real impact.

We believe in work-life balance, continuous learning, and creating an inclusive workplace where everyone can thrive.